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The number one rule in internet marketing is: Target your market.

You will have a lot of trouble selling your products or services, if you don't know who your target market is. This is good advice.

You need to know who your competition is, before you can determine who your target market is, however.

You need to watch what they are doing, but if you really want to know what they are really thinking, what she was saying is that you can listen to what other people are saying. "Actions speak louder than words", my Mom always told me.

This is how you put your competition out of business. And offer more value, just market better, you don't have to reinvent the wheel. You could easily become their competition, if they did. And how they will never tell you their real secrets to internet marketing, a lot has been said about internet marketing gurus.

They also continue to use the same techniques offline. And used these techniques to catapult them to success, adapted them to the internet, i also know that many of the top named internet marketing "gurus" took offline marketing techniques. I believe this is true.

To success, and most important step, understanding what your competition is really doing is your first.

How do you get started, so?

Alexa is a marketer's paradise because of all the information it offers, to me. I use Alexa for this because Alexa delivers a lot more information about websites than standard search engines. You need to do a search in the search engines, first.

The more likely you are to nail down your market, the more specific you are, however. You can be as general or as specific as you want to be. Start by selecting the market your site fits into.

This will help you really narrow down the sites that will be your competion. Put the search term in quotes and then do a search for "fishing equipment", if you sell fishing equipment, for example.

You really want to find out if the person really "practices what he preaches". This is especially true if you sell anything related to internet marketing. You really want to study the sites you are competing against, next.

This is especially important with each new trend we see in internet marketing. (I personally am always skeptical of buying from marketers that don't provide examples of their results with products they are promoting.

) Or any other marketing techniques, adsense (you want to see one of their sites), this is especially true with blogging scripts and tools. Don't buy, if you can't find examples in action by marketers who are touting certain products.

You're probably wondering what you're looking for when you visit your competition's site, now.

Here are a few:

Lots of traffic should lead to lots of sales although this isn't always the case, as long as the traffic is targeted. One of the factors Alexa uses to rank sites is the amount of traffic they get. What is the site's Alexa ranking? 1.

This is only one factor you need to consider. This doesn't necessarily mean the site doesn't get a lot of traffic or that its not making any money. The lower the raniking may be, the further you niche.

Definitely studying it will give you insight into how the site is being marketed, but it has no traffic data, if the site achieves a number ranking for the term. So you'll definitely want to study sites like these, the number one site returned had no traffic data. 000 results, alexa returned 718, in the case of our term fishing equipment (in quotes). You'll find different search engines offer different results, depending on the search engine. How many sites did you find for the search term? 2.

As well as any partners the site may have, this will tell you if you the site is using an affiliate program to increase sales. You can also find out what sites link back to the site. You can do a search by URL and get more detailed traffic rankings.

There are several factors you may want to consider: once you get to the site,

You are doing this for informational purposes only. This isn't about copying or stealing. You can find out by viewing the source of the site. What keywords does the site use? 1.

This is an important question because it will help you in creating and formatting your own site. A sales site, a sales letter, is it a content site? What type of site did you find? 2.

They can accept your offer or click away, depending on the type of site. And they have a minimum of two choices on your site, internet searchers are looking for content too. The idea of giving people only one choice isn't the only way to make money either, also. They don't do well in the search engines, although sales letter sites are great for making sales.

You won't have too much trouble making the sale, and as long as your potential customers doesn't have to dig too deep to find what they're looking for, you have a better chance of making the sale, if you're offering what the potential customer is looking for.

You need a list. The site owner is leaving money on the table without one. Does the site offer a list? 3.

Some site owners will even tell you how many subscribers they have on their lists. As well as frequency, see what type of messages the site owner sends out. Join it, if the site does have a list.

Try to look at the site from your customers' viewpoint. Put yourself in your customers' shoes, while you're at it.

And what you learn can easily help you increase your bottom line, it won't take you long to discover how they market their sites. Studying a few internet marketing gurus' sites will definitely help you too. There's a lot more you can learn from studying your competitions' sites.