Wednesday, 28 November 2012
Homebasedbusiness - How To Keep Your Website Fresh With RSS
Ideally once a day, i recommended that you add new and original content to your site as often as possible. You will be rewarded by the search engines, what's more. Quality content on your website you can expect to be rewarded by visitors and return visitors, if you can regularly provide fresh. One of the biggest reasons people visit websites is to get information.
Regularly adding fresh and original content:
- Keeps your site visitors coming back
- Continually adds value to your website
- Makes people more comfortable buying from your site
- Establishes yourself as an authority in your industry
- Greatly helps your site rank higher in search engines
All of the above factors translate into revenue.
RSS may be the answer. So what's a website owner or business owner supposed to do? Able to write, and above all, thoughtful and motivated, organized, creative, you have to be original. Especially if you're the business owner, we all know how hard adding original and fresh content is.
What Is RSS?
Possibly with a summary or other metadata (data describing the content), this might be the full content itself or just a link to it, or other media); sound files, web pages, these RSS feeds provide a way for users to passively receive newly released content (such as text. Or "RSS channel", "RSS stream", "webfeed", rSS delivers its information as an XML file called an "RSS feed". Here's the Wikipedia definition of RSS:
RSS is a family of web feed formats specified in XML (a generic specification for data formats) and used for Web syndication.
And podcasters, schools, weblogs, rSS feeds are operated by many news web sites.
"RSS" can stand for any of the following phrases:
Really Simple Syndication (RSS 2.0)
RSS 1.0) rich Site Summary (RSS 0.91,
RDF Site Summary (RSS 0.9 and 1.0)
This is actually two RSS feeds from other websites. And look at the bottom of the right-hand column under the title 'Latest Tech News', lLC homepage (www.oakwebworks.com/), go to the Oak Web Works. Want to see an example of RSS in action?
They don't have much of a reason. The content is exactly the same, why should any visitors come back if every time they come to our site? It didn't change very much since the services we offer stay basically the same. Our company homepage was very static.
This process is called indexing. That recording goes into the search engine's databases ready to be accessed by the next searcher. Spiders are programs written for search engines to regularly surf the Web and record what's there. That's the way search engine spiders were programmed to "think" as well, interestingly.
So it's good to update it even more often than the rest of your site, engines also consider the homepage to be the most important page. Then it will visit much more often than if you rarely update it, if you update it every day. It determines how often to revisit and index your site by how often you update it. But not always all of it, google will send out a spider to your site and index a lot of it, for example.
As well as ours, which is then updated on any other websites displaying that feed, it updates its feed, every time those headlines change. And our homepage has regularly updated content, we don't have to do anything more, once we set the feed up. The RSS feed automatically grabbed it from another site that had created them, instead. We didn't write the headlines under 'Latest Tech News' on our homepage. Then RSS may be the answer, if you struggle with adding fresh content, again.
Or almost any other grouping of changing or growing data, product releases, blog entries, articles, they can be press releases. They can be lists of any kind. RSS feeds can be more than news headlines.
How Do I Set An RSS Feed Up?
So don't use JavaScript, rSS that uses JavaScript is not seen at all by search engines when they come and index your site, unfortunately. You can use JavaScript or various other scripting languages. There are a number of ways in which you can display an RSS feed on your website.
This will determine what scripting language you can use for your RSS. Ask your hosting company or IT people what platform your Web server uses and what software or modules are loaded onto the machine. Use a script that can be handled by your Web server besides JavaScript, instead.
So you have a wide variety to choose from, perl and numerous other languages, there are RSS scripts written in ASP.NET. Then there are hundreds of scripts written in PHP that you can use for free that properly displays RSS feeds that are recognized by search engines, if so. Check if your Web server has PHP capabilities.
LLC homepage we used an ASP script called RSStoHTML, for the Oak Web Works.
Then use that one, and you check this by simply seeing if it displays RSS feeds on your Web page, if one runs on your server properly. Try a few and see which ones run on your server. For example, or 'ASP and RSS', pHP script for displaying RSS feeds in html conduct a search such as after you've determined which languages your Web server supports. Which one would you choose?
Rss' as well. Here's what a typical RSS feed URL looks like: http://www.nytimes.com/services/xml/rss/userland/Technology.xml
The URL's often end in '. So just replace that one with the RSS feed you want to use, there should be a dummy one in there already. Look at the code and find where to add an RSS feed URL, when you download the script.
To do this we added the following bit of code into the spot on our homepage html code where we wanted it to display: We wanted to display the feed in HTML on our homepage, after we inserted the RSS feed URL into the script.
[an error occurred while processing this directive]
Ask your hosting company, if you're not sure. The way in which you include it on a website powered by a UNIX Web server will be a little different. Keep in mind that this is for a Windows Web server.
Where can I find feeds that are relevant to my website's content?
First you can try these:
- Syndic8 - http://www.syndic8.com/
- Feedster - [http://www.feedster.com/]
Click on that and you'll get a feed URL to enter into your RSS feed script. Rectangular icon that say 'RSS' or 'XML', orange, you can go to specific websites that are related to your industry and look for a small, finally. Or 'small business news feeds', or 'football and RSS feeds', search for "RSS feeds and pets', for example. You can also do a search for your topic and RSS feeds.
What website visitors like, and more importantly, just what search engines like, and it definitely keeps your website fresh and updated, rSS can be a lot of fun, once you get the hang of the concept. Always be sure to include feeds that are relevant to your website's content, remember.
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